Yes, people can be ignorant about that it takes to make a quilt in both $$, Talent & Time.
But some people think just because you are "friends" that you should do it for nothing.
A "friend" of my mothers was telling her about some quilts they saw auction go for over $1200.
They were amazed at the cost of them. Then they asked her how much for one of hers. She gave them a fair price for a Queen Quilt ($400.)& they had the nerve to tell her I can get one cheaper at (insert Discount Store)... She told them to go right ahead. They have now been put on her you will 'never get one of my quilts' list..... mine too.
When I make a quilt I have the person come & discuss what they want. I show them some of mine & pictures of ones I have made. I require 50% NON refundable deposit before I purchase fabrics, etc. And if they do not come pick it up in a timely manner when finished, I keep it , sell it or give it to someone who deserves it.