When I was shopping for my sewing machine, I was told by the Bernina booth personnel at a quilt show that I could get the free lessons from any dealer - NOT! I called around before I purchased and learned that I only got the free lessons if I purchased the machine from them. I think that's standard practice. They may be required to service a machine bought elsewhere, but not to give lessons. My local Bernina dealer matched the show price, and I got the lessons, and I also purchased an extended service agreement for peace of mind.