I had a Janome dealer tell me that she sells the 8900 for 30% below MSLP. One other dealer worked out a price over the phone. Keep in mind that the deal will go down just like buying a car. It used to be that if they let you walk out of the store, you've heard their lowest price. That doesn't always hold true anymore as they sometimes call on the phone a few days later offering to throw in something extra.