I agree with some earlier posts here that even using one pattern per edition makes it worth the price. I can't afford precuts for all my projects, but I have been inspired to go through my stash and make up some of my own with related fabric choices. I think I'll start out with the 10" layer cakes which so easily work into charm packs if needed. Then, when I'm having a lazy day but want to sew, I'll just grab and go - choices already made.
Oh, yes. I don't miss the ads. It's a quality publication and the stories are bonus (good writing).