I have a coupons app and noticed the change as well. It use to be a 50% coupon. Now it's only 20-30%. I found a 50% coupon online and made an order online for some flannel. A few days later, I got an email saying they canceled my order. They claimed they were out of stock for my flannel. No call or anything asking if I wanted a substitute. I really think they canceled because of the coupon. I was getting 7 yards of flannel for $21.