I too thought they were putting out less 50% off coupons but here lately they have been pretty generous with the coupons. I used 2 50% off coupons last week and this week I received a card with a 50% off coupon for fabric a 50% coupon for one item and a 50% off for all thread. I also have coupon in mail email for a 50% off coupon. I have noticed that the in store flyers will sometimes have a 50% off coupon in them or a 20% off total purchase coupon. Gotta have those coupons to be able to afford this expensive hobby! Wish they would just get those prices down and be done with it.....has to cost money to make those coupons and send them. I often use JA coupons at Hancock Fabrics or I like some of the quilting fabrics better.