i haven't been following all along since the beginning, but this offer was mailed out to a few areas in the country and if you didn't get it in the mail, you can't take advantage of it. you have to return the card with the code on it. the only other offer they have now is one year for about $20 and 2 years for about $35.
it's better than the newstand price, but no give-away like the $10.