It is the shops choice as to whether they are going to offer the pattern after the Row by Row is over. During the time Row by Row is running (June-Sept) the only way they can offer the pattern is for free at the shop. They can have a kit to complete the row and charge for that. After Row by Row is over and there is sufficient time for quilts to be made and submitted for prizes shops can then charge for the pattern if they choose or give it away free without visiting the shop. I went on a Row by Row hop in three states and had a ball. I went to many shops that I didn't know were there or hadn't been to before. In some shops I bought a kit and others I did not. I haven't completed a quilt yet using the rows. I guess I'd better get busy as the 2015 experience is only a few months away. There is no charge to participate for the customer unlike many shop hops which have a passport for purchase.