I've done this on my binding, but can't find the video I followed grrrrr. But what I did was cut my binding folded and sewed on the binding strip my name....My machine has letters that I can use...of course I did trial runs...so if your machine can do lettering and you want your label right on your binding, this is a great idea. Here is a video but not the one I followed but this would work.
https://youtu.be/Sj9VDR0WA4E