What seems to me the case in small towns is that the quilt shops are off the beaten path and if you are traveling thru you would never know there is a shop in the town as there is nothing advertising there is a quilt shop there. Some of these are the neatest cutest quilt shops but there is no advertising signs or signs for people traveling thru. Put a quilt shop in a busy mall and I think it would be a busy shop. But I know the cost of advertising and being in a mall is just too much overhead for quilt shop owners. Just a sign along the road of a quilt shop ahead while traveling thru the country would get me (and (hubby) to stop. Just my opinion.