I have the 770QE. I love it. The 765SE is same machine. Just the special edition in Rose Gold. It is so beautiful!!
i don't know about the 740 but QuiltE is right. Go to Bernina site. Products. You can choose to compare and select the models you want. Learning more about my machine and loving it more and more. If you get one, TAKE THE CLASSES. You learn so much about your particular machine plus I have made 3 new quilting friends!!!!!