Do you notice that often TV ads aimed at older people are slower, plainer speaking, not a lot of screen changes. For younger target audiences, the ads get loud music, throbbing beats, color flashing, with each screen lasting less than a second. Even if I have my eyes closed, it is disturbing to have all that flashing on the screen, particularly in a dark room. Like strobe lights. Feels like it could produce a seizure, in anyone! Hardee's ads are some of the worst!
I don't know if they do it like this because so many younger folks have short attention spans, or because older folks are slower to comprehend. Maybe some of both. #So Sad!