I pay about $10.99 to $13.99 depending on what I'm using it for. It's good quality. I think the difference is that we have so many choices of where to buy that makes the difference. There's a place about an hour south of me that has top quality fabric for $2.98 a yard. I want to go back. But I do mostly scrap quilting with Other Peoples Scraps. My friend all give me there stuff.