I use it almost exclusively. I have not really adventured away from it to try other brands due to the price and availability, so I can't say I am the best resource for an opinion. I've never had any issues with it. I like the thickness, which is quite thin, and it makes for a nice soft quilt.
Whenever the price drops to this range, I always pick up a roll whether I need it or not. The last time I bought it was Black Friday and it was $75 at that time.