I have multiple brands of rulers but what I find I like best and use most often are those that are simple, clear with black lines, no color. I have one with yellow lines, difficult to read but I flip it and use it backwards. Another ruler was an impulse purchase and a true waste of money. It is 2.5 wide and about 24" long. The problem for me is that the ruler has bright green lines for some measurements. They were very impressive when it was on the shelf but those colored lines become confusing, particularly if used on printed fabric of any color.
Hint based on experience: Replace rulers when they get nicks on the corners from frequent use. No need to explain how I learned this valuable lesson. .