If customers want to make a gnome or flamingo quilt then they will buy the die. There is no falling for the hype, either customers want it or don't want it. Many think I am foolish because if a pattern calls for a 3 inch square I will buy a 3 in die or ruler. I won't use a 3 1/2" or 4 inch unless I have to. That how I do. I might need a 5" cube in the future or maybe not but I'm glad it's there for me to decide.