I buy a lot of fabric and some notions from my LQS that I purchased my machine at. When I factor in shipping on most stuff, her prices are comparable to what I would get online. But I buy online as well for stuff she doesn't carry. I don't feel quilty about it. I'm supporting someone else's LQS when I buy online. :) I'm a big advocate of small business and try very hard to support them. I try my very hardest NOT to support Walmart.