I got mine for $2495 at Alko Sewing Center. I wanted one but was not going to pay full retail of $3000. Told myself that I would pay as much as $2500 and if I could find one then I would buy it. $3000 is the suggested retail, dealers should be able to sell for what they want and still be able make a profit. The Horizon has a few more features than other lesser priced machines that are just as good, one just needs to decided if these features are what one really needs
Try a few out before buying is always a good idea.