I love my nook color. Go the B&N store and ask them to help you set up a master nook card. You can store your gift cards on the B&N website and use them to purchase books/apps for your nook. I do this to keep myself in check when buying books. I could easily send a ton of money but by having a master nook card on my account I spend my monies from my gift cards first before using my credit card.