All the quilting magazines seem to be doing this. I get the annual quilting books from BH&G Quilting and send them back. I write in large letters, refused, did not order. It's their problem to pay postage for the returned item. I quit all magazine subscriptions as I have plenty of issues that I want to work patterns.
I got a CD from McCalls and opened it. I did not return it although i did get several letters and bills from them. It was just a very basic pattern collection and how to do engilish paper piecing that you can get on the internet for free. I too did not know what it was when I opened it. I used to get CDs' from internet sites to download their services so thought this was something of that nature. They are only out postage and the CD which cost $.25. They will have to tink up another way to market business.