I don't know how often Joann's does the 70% off coupon or the sale, but I bought my last bolt of Wonder Under when they had all Pellon products for 70% off. That is $9 for 10 yd of fusible web, which was quite the bargain in my book. I've used it so often for raw edge applique and really enjoyed it. Quick search just showed Walmart has a 20yd bolt for $13 which is an even better deal!