Bernina"No more retail"???
#15
Member
Join Date: Apr 2010
Location: San Antonio, Texas
Posts: 79
My friend works at Bernina in a Hancock store here in San Antonio. She will indeed be out of a job the end of March. The Bernina dealer stores are not closing, just the ones that are concessions in other stores.
#16
Not in my area (Atlanta, GA) My Bernina dealer is self-contained (Atlanta Sewing Center). They just moved to a new location and added a quilting studio!
#17
I think it's just because the 'store in a store' model has not worked as well as expected...for either business...as JoAnn's/Viking learned. Seems kind of strange union anyway, discount fabrics and high-end sewing machines. Around here, the high-end machine dealers are all partnered with either an independent LQS or a vacuum cleaner dealer.
#18
A few of our JoAnn's here still have the Viking dealer on their premises but the LQS where I bought my Bernina and another one still have Bernina's for sale. I think it must be just your local store doing away with the in-store shop.
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