I just had to go shopping for a new flat iron and was amazed at how many shut off after 6 mins, 8 mins, etc - a sewer's nightmare! I finally went online and typed in "no auto shut off" and came up with only two resources, one was Rowenta. I did order that one, and so far am not disappointed. It did, however, cost me $79 (have never paid that for an iron in my life!) - but so far, I like it!