The one LQS in my area is like that too. Their "strong suit" is machines. She just doesnt freshen the fabric as often as the others. She prices herself below the others and does have a loyalty card but the selection is stale. I only go in there in a pinch. Two others have new things all the time and rotate the others onto a sale rack. They are a buck higher in the beginning but things go on sale.
There is a difference in classes too. The two that move their fabrics have lots of classes. The first one never sends me emails either. The other two I get email flyers.
Seems to me that you would do more and keep your stock new but who am I to say since Im not the one paying to stock the shelves.