I check them every day. I've bought the daily deals and am very happy with how soon they arrive. I live on the West Coast also. It's like Christmas every day to check and see what they have on sale. I think their sales are excellent.
The only difficulty I see is that the daily deal is for one charm pack, jelly roll etc. If you want another one, they give you a deal on it, but it's not the daily deal low price.