I was there in April and would go back in a heartbeat if I could. YES, it's worth it. Some people make the mistake of thinking that Hancocks of Paducah and Hancock Fabric are connected---they aren't. Hancocks of Paducah is BIG. They have a large selection of patterns and fabric. Pricing? About like any other LQS. If you're going to go to Paducah anyway, check out the Quilt In A Day store while you're there, they're actually better priced. There's also, I think, a store just about a block or two NE of QIAD that says their fabric is all $3.99 a yard. I wasn't able to go there though so I don't know what it's like. You might also enjoy going a few blocks to the E of QIAD and look at the hand painted flood wall. At the N. end of the flood wall there's a great seafood restaurant. Then just N. of that is the quilt museum. Plan on spending at least a full day in Paducah, you won't be disappointed.