If you figure out the cost per yard, you'd find that even at $10, it's a better price than Coats & Clark and some of the others. Red Rock has the 50 wt for $8.95 (1422 yds). They are very quick and resonable priced shipping too. Desperate Quilters has it for $8.50, also quick and reasonable shipping. You might find it on sale thru the Fab Shop Hop sites too. Something to keep in mind anyway. :)