sometimes the "gerneric"items are made by a name brand company,like Nabisco or Hunts etc.they just dont meet their standards they have set for thier products,so instead of tossing them they package them for another company that have a contract with and put thier label on it,but it is also a higher profit item for the store like WM,they make more money from it than selling a Name Brand item,its all about the bottom line always will be