I do not own, nor never will most likely, a quilt shop - but I do know that they have to keep the doors open - the online stores maybe are in a home or a less expensively rented warehouse... LQS's DO make money and can go down in prices sometimes, but we can't expect them to not make money - it is a business. I know we all know this - the price of fabric is higher because of all the 'middle men' it has to go through to get to the LQS's. My husband and I do own another kind of store and do sometimes offer discounts, but we can't put food on our table if we do it too often.