This is a terrible marketing scheme and makes me go sour on these companies who are using these tactics. If it continues with me, I will not subscribe to McCalls nor BH&G Quilting mags. BH&G sent me a cookbook, Readers Digest sent me condensed books and McCalls is sending out DVD's. I am not sure who sold my address to Readers digest. I am livid about these tactics and what a pain to return!