So many LQSs have gone out of business in my area that I try very hard to support the two that are left. Especially the one that services my machines and is always happy to answer questions or give advice. When I go to Joann's now, I do my very best not to be tempted by some pretty fabric (which I know will be of inferior quality anyways). Heaven knows i don't need more fabric. But, when I go to my favorite LQS, I ALWAYS leave with some yardage. Two reasons: support the shop and, I just have to have it!