people are helpful, and keep a couple of toys or coloring books for little kids and maybe a box of scrap fabric with kiddy scissors to help keep them occupied behind the counter or even in their own little corner near the counter. drinks are okay but not necessary. smells are okay but not too overwhelming. good knowledge able staff that will greet you and if they see you looking around like you are searching to "side up" to you and ask if you need some help finding something or picking a color. Also coupons coupons coupons and or great prices. Plus have a couple of machines in the shop that people can "borrow"/"rent" in shop to make tags or even quilt on. ie long arms or mid arms and embroydery machines. This could lead to people even purchasing machines from you. Plus having classes at lots of different times. You could also have a suggestion sheet for times and classes people would like to sign up for. You can also have demo days and times where you or one of your experienced staff will demonstrate a "new" technique for customers. This is always good to do with the quilts that are on display. show how the person made the block and stuff. And the most important part. Lots and Lots of colors of fabric. You might also want to talk with Bob1414 about maybe carring a line of her batiks if the area seems to like batiks. You just have to get to know your clientele. they are the ones that you have to cater too. You might also want to form a couple of classes that cater to moms/dads who sew. ie get two teachers and one sits with the little ones and teaches them about color and fabric and shapes and cutting while the parent gets to take a class on whatever. This would be the shop that I would shop at even if the fabric was extremely expensive. Might only get a yard or two at a time but would do my best to help support them.