Friendliness..everyone smiles and says hello. Helps if they know quilting. Inspiration areas. One place I go the have taken the flyers from fabric manufacturers and put on the walls in the bathroom with rubber cement so they can be changed, along with pattern ideas. We all have to make a trip to see the latest and we always have conversations concerning the new items. Samples, lots. They also stick a "tip" in each bag. 1/3 sheet of paper with the Tip of the day on it. Believe it or not after 35 years at this game some of those tips are the greatest time savers, who knew.