Thank you for the link. It is interesting perspective, but as we all know and others have indicated, it is an attitude and not a wallet thing.
But having to generate data to support making decisions, you have to find something that you can measure. $$$s and demographics are a easily generated. To do a more qualitative "feeling" sampling is more expensive and something not done on such a wide spread population.
Good to know that I am still several deviations from the mean. I don't want to be normal. :wink: