Yes a store can have too much and it is overwhelming and unpleasant to shop in a store like that.
I alway's thought a quilt store should have hammocks, benches, a side room with a tv and pool table for the hubbies. Oh, and a drink and snack machine. My DH is so patient when he takes me. Occasionally he will actually come in and shop with me and of course he has no problem carrying my pkgs. Yes, he's a keeper.