I belong to a guild and we received a 10% Membership discount card for Joanns-- that's 10% on top of the sales price. A lot of time the store coupon for 40 or 50% does not cover what you want -- the fabric is already on sale, etc. This discount card helps. I often use the store coupon to buy the higher priced fabrics that are not on sale and then use my membership card on top of that. I also use it for quilt books.