Originally Posted by Favorite Fabrics
If a retailer doubles the wholesale price, then I would think that the retail prices would wind up being generally from $8 to $9.70. But... if the retailer doubles her full cost (meaning the wholesale price of the fabric plus the 30 cents / yard or so that it costs her in shipping) then that would bring it close to the price that you've mentioned.
When will retailers get a clue that if they weren't so greedy, they'd probably sell more at a 50% mark-up? If you sell twice as much at the lower price as you do at the higher price, your still breaking even dollar wise but much richer in happier and repeat customers!!!!