I don't shop often at Joann's so I don't know how their prices are lately. I am pretty frugal so I only buy fabric when I need it for a particular project. I am not one to just see fabric and buy it...if I did that, it would probably never get used. And, when I am buying for a project I usually only buys the amt I need. I am very careful, you know....measure twice, cut once. I will still continue to buy at the LQS because I like the people there and I do not want them to go out of business.