I think you are confusing professional with "mass produced". There is a BIG difference. There are lots of commercial products which are very high quality and individualized. A one of a kind designer dress is professional and commercial without being cheap. Don't confuse "cheap" with "mass produced" (Think Sony, Krupps, Volvo, Mercedes, for instance, or if you prefer, Janome, Bernina, etc.) or commercial (think YSL, Armani, Vera Wang, etc.). Are those very expensive oriental carpets hand made? YES. Are they made commercially? YES. Are they "cheap"? NO. I would be proud if my stuff didn't look "home made". Mine does!!