I'm thrifty. To me, cheap is someone who never gets their wallet out for anything and expects everyone else to pay for them. I'm sure no one here fits that description.
I think this down economy has taught us all a thing or two about how to find good deals on things. I find that I enjoy the challenge of comparing costs on items and finding the best bargain instead of just picking things up with not much thought as to what they cost. It makes you appreciate the things you do have more.