We followed a balloon one day and it landed behind a school and was giving free rides. My son was about 4 at the time and he was petrified of the loud sound when they turned the hot air on, so he wouldn't go, but I went up with my daughter and I'm afraid of heights so it was too scary for me! I crouched down the whole time! LOL We went to a balloon festival a few years ago and I loved watching them all go up and fill the sky! It was gorgeous!