I was told by a dealer that for the first 6 months from the introduction of the machine they cannot sell it for less than $2499.00. The msrp is $3000.00. Janome did have a special deal for the first week for $1900.00 and that was only for dealers that ordered a specific amount of the Horizon. It is a beautiful machine and has alot of features. The bed is 11 inches to the right of the needle. you don't have to switch plates to do straight stitch. The accufeed is great and it is quiet.