I know a lot of online shop owners have said it is your monitor that changes the color, but I disagree. I have found that the same fabric looks different when it is viewed from different stores. To see what I mean, do a search for a specific color or line of fabrics at quiltshops.com and look at how the same fabric may appear different when you are looking at all the different thumb prints at the same time. For example, I just looked up Moda Bella solid 30s pink and there must be nine different shades on the screen.