This is what my quilting teacher told the class as she has worked for JoAnn's, Hancock's, etc. "Quilting Shops order and get the first run of any cotton fabric for sale...JoAnn's gets the second run, Hancock's gets the third run and WalMart, etc., gets the last run." Each run is less and less quality. You can still buy name brands at these outlets, but they are not first quality, thus the difference in prices. Therefore, I no longer buy anywhere but quality Quiliting Shops and my pieces have turned out much better as the cotton is of 100% quality. Thank you. GiGi :D :D :lol: