I like the idea of using my cell phone to call the store - numerous times, if necessary. AND I like the idea of continuous ringing of the bell if necessary.... both after waiting a reasonable amount of time - maybe 2 - 3 minutes after ringing the bell ONE time... I'm sure they are just trying to discourage customers in the fabric dept so they have an excuse to close them down... they've lost me as a customer altogether because of it... oh well... plenty more I guess.