It is just a really popular bag with all of the pockets and it is so easy to make after the first one. Everybody wants one and I can't keep up, I'm taking 8 to work tomorrow that was requested. Made them all this weekend, all different colors/themes etc. I had to start selling them to keep from going broke giving them away. The pic does not do them justice like seeing them in person. Most LQS around here has one in the shop to see...then you are hooked. Makes great gifts but be prepared for requests for more. Yes the pattern is at Connecting Threads also.