I bought some yesterday at my LQS and she measured the fabric then adjusted both sides by an inch because it wasn't previously cut straight. I thought that she deserved a special thank you, so I asked her if there was a notion that she was particularly interested in, and she said that she was going to get herself, and she pointed to a ruler. Because she was so thoughtful to straighten out the "fabric" this way for me (and I purchased 6 different fabrics, she did this for all of them), I got her this ruler at checkout and had the cashier put her name on it.
I think those that are considerate and thoughtful need to be rewarded. Too many times they are not.
I wanted to thank her.