Wow, that is good news for all. I know it cetainly worked when we bombarded them a couple years ago when the 'get rid of the fabric' bug first reared it's ugly head. Our local Wal-Mart has a good variety of fabric in various quality levels and price points that seems to be doing well, as the stock on the shelf is updated at least every month or so...gets kinda sparse in the cheapie stuff sometimes right before a new shipment is due. And my friend at the cutting table table said they even asked(!!!!) what they were wanting more of, to which she of course replied quilting cottons.