I have a copy of the book "The New Quilting & Patchwork Dictionary" by Rhoda Ochser Goldberg, Published by Crown copyright 1988. This design appears on page 155 and is described as "I DO" then on the next line as an alternate name N-S-E-W (which I translate as north, south, east, west).
My mother found the book whilst thrift shopping and bought it for me...an oldie but a goodie...I have found it really useful, it has hundreds of patterns all in alphabetical order drafted on graph paper and has names and alternate names for each.
I was going to scan the page, but not sure if that is allowed.