What I know about JoAnn's.
Back in 1973 I became a store manager for a new opening store. JoAnn's was a family run store at that time.
The owner, the wifes name was Betty Zimmerman, used to sell flat goods. He progressed from one store to several, and then to JoAnn's.
It was a very much "hands on" for the owners. Customer satisfaction was there main concern.
When the Midland store opened I had 7 employees.
The lines started an hour before the store was to open. The parking lot, large, had cars circling for parking places.
My husband came in just to put fabric back in place.
We continued to stay this busy. So hectic.
Each clerk took care of the customer through the whole process, including payment. We sometimes had to stand in line for the cash register.
Main point of this story.
I answered a phone call concerning a flawed half-yard remnant a customer had purchased previously.
Well, I forgot she was holding on the phone until 2 hrs. later.
The next day I got a call from Mister Zimmerman. I was chewed up one side and down the other about customer service. This has stayed with me a lifetime and served me well. The customer is always right, even when they're wrong!